Price fixing or hinder the microwave industrial upgrading.docVIP

 PAGE \* MERGEFORMAT 4 Price fixing or hinder the microwave industrial upgrading Ongoing price war, so Glanz and other industry leaders to enjoy the microwave oven in the rapidly expanding market, sales continued to surge to bring all the joy of harvest when the market, but also for the sustainable development of the benign microwave oven industry planted a huge risk. For a long time, the market and consumer acceptance of microwave ovens and operational functions is rather limited, in the kitchen microwave only supporting the family, take a hot meals and other simple functions, and in steamed, fried, boiled, fried, stew, stew and other aspects of function have not been very good development and utilization. triggered a “everyone has a microwave, but not every family will use the microwave,” the strange phenomenon. For this reason, the industry parties is controversial. A company complained that Chinese consumers have long used fire to cook in the cooking area for the function of microwave use is not assured, nor habits. There are consumers that a lot of microwave ovens do not know how to use the function, the operation is very complex, to successfully cook a meal is not easy, there is no good business education and guidance. some industry observers also pointed out that over the years, other companies rush through Galanz the popularity of the market price war, and then quickly opened the curtain shuffle price, this price-oriented and stimulate consumer demand, but not on product features in the microwave for public awareness and habits overall. It can be said, microwave ovens in the Chinese market from import to the rapid spread of development and change of its essence is the price war as the core enterprise in the Chinese home appliance industry, competition means a staged act show. Through ever decreasing prices, with new product features, creating a microwave oven in place in China, but also for China’s kitchen brought new changes. However, when the m