Price increases in the footprint marketing.doc

 PAGE \* MERGEFORMAT 8 Price increases in the footprint marketing Entered since 2011, all walks of life but the smell “rise” a: small people needed to fuel Youyanjiangcu tea daily necessities such as large oil, steel, coal, water, electric, wood and other resource products, and various forms of industrial products, all have prices, but currently do not see price increases at the end of a time, blame the U.S. dollar, the euro have it, blame the yuan appreciation has it, blame the oil price increases have, blame the stock market dive . and whether there’s civil or how the media have different opinions, as a production company, or channel sales business, how to deal with this wave of ferocious price surge it? This is a very real problem! Prices, production or procurement staff in view, is forced to quite upset, because the upstream supply of raw materials and auxiliary materials prices, and rising production costs, resulting in rigid, when the costs reach a certain critical value, it must send a warning forced sales of the product price increases, otherwise it will be difficult to sustain, or is done thanks to a lot more, while the “price” in the marketing staff view, means that opportunities also means that risk is indeed the one double-edged sword, “rose” well of goods, “up” bad dismal gloom. So, manufacturers, or business sales, how the next good “price” This step is related to victory or defeat global chess it? A clear understanding of the “price” the real reason. Prices of raw materials usually have a direct and indirect causes, direct cause of the upstream supply chain of production is a problem, such as the problem of global oil prices, another example, China Chongqing, longevity and only two large state-owned Shanxi Datong neoprene Film Factory , a first one of the factory workshop exploded, a first one of the plant shutdown for some time to repair equipment, which will affect the shipments, so the film will be price increases, leading to the midd