Procter amp;amp; Gamble (China) strategy deletion and survival of local enterprises.docVIP

 PAGE \* MERGEFORMAT 33 Procter amp;amp; Gamble (China) strategy deletion and survival of local enterprises Recalling the Procter amp;amp; Gamble (China), 16-year history, a giant who have experienced frustrations and setbacks, compared to China on a significant expansion of the market, Procter amp;amp; Gamble (China) in 2003, 7.5 billion principal place of business income is only to return to their peak performance . In the Japanese market, the brand of the evolution of the pattern of diversity, the giant’s frustration far beyond Rejoice shampoo 60% to 40%, has not been limited by the low-end market, burst into the top ten local enterprises to form their own encirclement ; There are brand model new era we face a market environment and strategic direction of the missing, until today has not depict the blueprint for the brand pyramid; is among the missing in the growing frustrated at the expansion of the desire for less than a giant dance, but had to start thin rigid brand of system renovation and operation of the pattern. In practice, this is exactly what we expect and look forward to local businesses to join the WTO before the waves to gradually restore confidence and the most rational market should not be lost territory; similar to the automobile manufacturing and other high-technology industries, local enterprises in the short term beyond the powers of the world The probability is almost zero, while the shampoo, soap, detergent, toothpaste and the like, we really have no reason to let foreign brands occupy several generations of inspiring. P amp;amp; G to study the quality of the spirit and the way the brand at the same time, but also to look for opportunities in their absence, establish confidence, after all, local enterprises have been SLEK red countercurrent staged, as well as Procter amp;amp; Gamble has created quite a low point during the 1 / 2 operating income Longliqi, as well as ahead of Procter amp;amp; Gamble, innovation on the core brand idea o