Provincial Satellite TV advertising the great advantages of integrated media.docVIP

 PAGE \* MERGEFORMAT 6 Provincial Satellite TV advertising the great advantages of integrated media Enterprises toward the country, in the dissemination of it will inevitably meet the requirements of the media strategy, in addition to central-level media outlets, at the provincial level TV ads integrated media is becoming a good choice, but also, more and more companies have in adopting this approach. Then, the spread of Provincial Satellite TV advantage of several areas in which it reflects? To analyze the following three perspectives: 1. Fast-growing provincial Satellite TV, including the rapid growth of audience size, ad insertion to reduce the problem; 2. TV advertising the advantages and features integrated media analysis focuses on its flexible, practical, cost-effective features; 3. how to use this method, the text gives several typical methods, such as: flat broadcast, the short high-frequency times the number of seconds, non-prime-time broadcast long seconds, naming activities. 1. Fast-growing provincial-level TV 1. Provincial Satellite TV audience size, rapid growth According to the United States in November 2001 the Rand survey data released CCTV set from 99 to 2001, the size of its audience growth has stagnated, while the provincial Satellite TV has shown a good momentum of development of the potential audience is more scope to the greater, the overall audience size in 2001 reached 75.2 million, which is 1.08 billion in CCTV. Large-scale viewing audience will inevitably lead to better results at the provincial level would have watched TV coverage of the intersection of the formation of high-frequency sub-groups of the capture, TV advertising is to allow enterprises to integrate communication products / enterprise information to communicate with the largest target population. 2. Insertion problems National wireless network spots National cable networks Insertion * CCTV set of ad insertion is very serious because it was around the broadcast