Public relations leveraging the value of corporate brand leverage.doc

 PAGE \* MERGEFORMAT 10 Public relations leveraging the value of corporate brand leverage Public relations, referred to as public relations, also known as PR. PR development in China, less than 20 years, this period of years, people from a misunderstanding of the PR (public relations is that the alcohol settle dinners, etc.), to slowly realize the role of public relations in the enterprise at the same time, China a number of learning Chinese and news reporters came as a professional public relations planning staff, began in public relations in this vast arena debut. There is no doubt, been imported from abroad related to public relations theory, public relations practice that the door has a strong character of disciplines, at the time of China looked very pale. But 20 years of historical development, with the reform and opening up China’s rapid economic development, public relations, both in theory and in practice have a substantial leap in level. In today’s China, many universities have opened a public relations professional courses, specializing in public relations company already has more than 1,000, and in many businesses have set up inside public relations, public relations and other related subjects of the functional departments, some companies even have a full-time vice president of public relations and even the government also began to appoint public relations firms, such as China’s application to join the WTO, Beijing’s bid for the 2008 Olympic Games, Shanghai World Expo will be the application, have hired Ogilvy amp;amp; Mather, Burson-Marsteller, love and other multinational companies featuring Friedman PR planning. There are indications that public relations, has begun to penetrate into China’s economic life in the various fields. Today, we discuss public relations, mainly from the enterprise level to explore the value of public relations to enhance the brand’s role in the information such as flooded us, we find that, due to the satellite TV chann