Prospect of Chinas retail formats.doc

 PAGE \* MERGEFORMAT 15 Prospect of China’s retail formats Retailing revolution on the horizon The resulting commercial revolution Irresistible force Emerging Yetai -- ‘One-stop destination’ shopping mall Raise one’s arm the sky The first to seize this opportunity Thus establish the supremacy To say that China is in circulation today, the revolutionary period, not too much to believe this is an argument. But this impression is from your hazy feeling? Or from a more systematic and objective information in your grasp? It is another matter. As a gallop retail merchants battlefield generals, of course, can not obscure the counter on its own. China’s retail Yetai what has been or what is happening? Future will be like? This is what every business enterprise handsome bosses must face and answer questions. Status: Retail Yetai revolution on the horizon This conclusion, based on the following ‘four modernizations’: First, diversified retail formats. Reflected in the business mode has broken past the traditional format (Department Store) dominate the world pattern, while the number of new Yetai emerged. Not only is located in the developed coastal cities of emerging Yetai: supermarkets, chain stores, warehouse stores, discount stores, specialty store, retail stores were all involved in the battlefield, even in the underdeveloped areas located in the central and western inland cities, while others Merchant generals with his new force into the retail battle. Perhaps, in their view: At present, after department store in the previous period of excessive competition is not a ‘Promised Land’, in order to keep legislation in the field of department store retailing is not really have a set of extraordinary abilities still does not work; Retailing trend is that it diversification, segmentation, since it is the trend to occupy a favorable position, why not as soon as possible; in particular in recent years with the development and changes in the macroeconomic situat