Public service activities so that the content of Chain Drug Stores corporate brand extension.doc

 PAGE \* MERGEFORMAT 6 Public service activities so that the content of Chain Drug Stores corporate brand extension Many chain pharmacies generally agreed that management of the 2007 years, we have a consensus, pharmaceutical retail chain enterprises If you want to maintain a long-term sustainable profitability and level of corporate self-management ability and level of need to strengthen their own management, and worked hard internal strength of the premise of constantly upgrading and strengthening. And sustained for many years ‘high-margin’ and ‘affordable’ business philosophy is gradually beginning to change in the latter ‘parity’ era, after the ‘era of high-margin’ concepts such as beginning to emerge. The core idea of the operation of Chain Drug Stores has begun to increase towards the concept of enterprise services and sublimation direction. In the pharmaceutical retail industry, today’s increasingly fierce competition in the market, chain drug stores as a special kind of retail industry, their business activities, the guiding ideology of the highest importance service concept has reached an unprecedented level, especially through the nearly six or seven years, the rapid development of chain stores and stand an excellent history of chain drugstore business, and has formed a certain scale, a certain awareness, a certain potential for development of the region pay more attention to the mainstream chains. On service to attract and stabilize consumers, building mutual indulgence emotional close customer relationships, establish a corporate image and brand pharmacy chains, pharmacy chains into a higher level for the scale and capital to lay a solid foundation for the development of competition. Recently, we found an increasing number of pharmacies are keen to engage in public welfare activities, such as pension funds set up in Anhui edge people, Jinan Shuyu of civilians at the Great Pharmacy, Jinan, ‘charm of the family’ award, the first charity in Chongqin