Purchasing Guides seven kinds of weapons.doc

 PAGE \* MERGEFORMAT 6 Purchasing Guide’s ‘seven kinds of weapons’ In fact, the long-term work of the shopping guide front-line fighters who have their own unique selling the ‘weapons’, but the more ‘weapons’ has been practicing invisible, today sum up and share what they are commonly used in ‘seven kinds of weapons’. A, Qiao-analysis ‘selling point’ As the competition between brands bad, customer awareness consumer product transactions, the emphasis has become even more difficult. The face of a number of homogeneous products, shopping guide how to avoid weaknesses, Qiao-analysis of self-advantage or disadvantage of the product has become a key turnover. I have seen the transfer of its own punch line of a color TV shopping guide enough to promote the sale of the entire process. A customer to ask questions: ‘XX TVs may have a memory card inserted the nest? ‘Very confident that its brand shopping guide actually tell customers:’ We do not have all models of color TV memory card designed to plug the nest, it is not that we can not do, but we do not want to do. ‘So sure of the answer, prompting curious customers not help asking originally. ‘Now a USB card reader price of just tens of dollars, you see only a few hundred dollars to those priced DVD has a memory card inserted on the nest, and we priced a few thousand dollars, the million color TV sets, on why not to add so a simple function? The most important is that color TV is used to watch, and color processing, the sound quality is an important indicator of its quality assessment, while the reader has played only a simple plug nest picture browsing, there is not much actual meaning, flashy. ‘As a result, not only to solve the customer’s questions, the focus again shifted to its own color TV color, sound, etc. on the advantages of a selling point. Second, experts in ‘boot’ Customers pick their candidates to go, the purpose is to want to buy their own desirable things. Therefore, the shopping guide to took the