Purple fluid start Wuliangye flagship store model.doc

 PAGE \* MERGEFORMAT 6 Purple fluid start Wuliangye flagship store model Recently, the Beijing Purple Light Liquid Wine Co., Ltd. in Beijing, opened a Beijing’s largest and most unique Wuliangye flagship store. From Wuliangye point of view, this may well be a useful strategy for the future development of exploration. But this wine purple liquid, the mean? This will purple liquid on the future development will have what effects? Purple liquid, do advocates of Wuliangye channel strategy Wuliangye flagship store in the past, around 52 degrees by the main brands such as funding the establishment of a regional distributor, but has chosen this Wuliangye general distributor and brand co-purple liquid. We can see that the total distributor Wuliangye may be gradually incorporated into the brand into their own development strategies to store channel. Store channel has always been the focus of Wuliangye channel strategy, and even in the future international play an important role in both. Past two years, Wuliangye stepped up efforts to open stores, start a shop ‘store, No. l-bit, service upgrades’ activities came after the opening of new stores in Shanghai in the news. In addition, as this writer learned that Wuliangye dealer violation penalties the past two years more than in the small and medium sized cities. Can be seen that Wuliangye opening of new stores be more inclined to medium-sized cities, such as Shanghai, Beijing and other developed cities. Therefore, the purple liquid to open flagship store can be seen as channels for Wuliangye store building in a small step. A source told the author that, at present Wuliangye flagship store or opening the application a lot, but the real implementation is not a lot. Purple liquid-based positioning, geographical advantages and development status and other factors, Wuliangye chose to open stores in cooperation with the purple liquid in the store has made a step in the development of strategies useful to explore and to give