Quality customer financial consumer behavior and marketing strategy research.doc

 PAGE \* MERGEFORMAT 14 Quality customer financial consumer behavior and marketing strategy research REVIEW :: By analyzing papers on quality customer financial consumer behavior and the presentation of the common characteristics, as well as analysis of the current bank quality customer development strategy, presented the significance and methods of quality customers to carry out sub-level marketing strategy. Paper Keywords: quality customers, financial consumer behavior, marketing strategy I. Introduction According to the ‘Pareto theory’, 20% of high-quality customers for banks to bring 80% of profit contribution, but with increasing concentration of household wealth in recent years, often less than 10% of high-quality customers will be able to bank bring 90% of the profit contribution Second, consumer behavior consumer behavior, also known as consumer behavior, refers to the identification, selection, purchase and use activities such as internal consumer consumption used to obtain information and services to engage in, that the consumer’s own desire, it is an inherent need to generate those fees, but also from the stimulation of the external environment, but the inherent need is to determine the dominant force in a given period of consumer behavior, it depends on the individual consumer’s age, sex, personality, values and family The total amount of the income level and the level of the property, as well as the characteristics of family size and structure, and so on. For example, men love women love to wear, focusing on the male shopping functionality, quality, women pay more attention to appearance, ease of use; for example, intellectual type consumers consumption is mainly dominated accepted wisdom, will carry out a detailed analysis of factors related to thinking, further restricting external factors affecting consumer behavior, which includes social factors and business two factors. Social factors are: ① social interaction. Each consumer has