Reshape the network distribution channels.docVIP

 PAGE \* MERGEFORMAT 7 Reshape the network distribution channels In 1999, China’s IT industry, is indeed a tumultuous one. The advent of the Internet age, WTO accession for China’s IT industry has brought unprecedented opportunities and challenges. Challenge the traditional marketing model and channel strategy has been a huge impact on this, IT companies have to adjust channel strategy, engaged in a variety of exploration, in order to adapt to the times. In the traditional sales model, the user needs to IT products, mostly from the channel to get. The IT product sales channels, and we usually see no difference between the sale of commodities, first and foremost get from the manufacturer or the agent the right to sell products, then products sold to customers. As the channel depth of technical proficiency varies this traditional sales model in today’s rapidly changing technology updates, it is clear with large defects, with the technical content of IT products has been strengthening its increasingly high demand on the channel , There is an urgent need to explore new channels for marketing mode. On the other hand, as China’s market economy develops, more and more intense market competition, product prices more reasonable. The past, there have been a amp;quot;windfall profitsamp;quot; is no longer possible, and this amp;quot;micro-profitsamp;quot; as the market’s development trend will be more noticeable when. IT market, fierce competition has led to IT products at lower margins than other commodities. In this case, the traditional IT channel models are increasingly shrinking living space, which also forced the channel to look for new ways to sell. For users, the content of their needs have taken place a considerable change from past years, a PC, playing to type, play games, thus satisfied, while now they need is the network we need is a complete solution to programs and good after-sales service. It also channels a very high demands, they not only able to sell