Resource base to create concentrated market.doc

 PAGE \* MERGEFORMAT 6 Resource base to create concentrated market Involved in the early stages of competition, SMEs are facing is how to maximize the first to save themselves, tenaciously survive, which requires us to establish excellent base for the market. The so-called base market is enterprises, especially SMEs, survival, and can not be replaced traditional markets, this market can be identified based on region, but also be based on similar consumer demand for the identification of consumer groups. Base the significance of the market for SMEs include: 1, base market is the lifeblood of the SME market, so to say that if SMEs do not base the market, it will be difficult for SMEs to survive, let alone the development and growth; while there have been small and medium enterprises market, because there is no base have lost a good guardian, then such SMEs are also very dangerous, even in the loss of base market has previously developed a number of markets elsewhere also need to find ways to establish a new base in markets elsewhere. This is because: small and medium enterprises in terms of human resources or financial resources, and so are all inferior, it is necessary to survive in a complex market, it must have a real sense of their own market-supported site. Once the base has lost the market, just like a tree without roots Passive water, and lost the basis for development and growth. 2, base areas, the market is not equivalent to ordinary sense of the model market is the market model of the market model, which means that the market will not only look nice base, but really wanted to see, beyond the base of SMEs in the fierce market competition in the process of , you need to base the market for the enterprise continuously pumping blood. Therefore, the base market is not an issue of discussion was necessary, but a need to discuss how to create a problem. There are two circumstances, one is not a base market for SMEs, it would be a question of how to create