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Resource matching - the method to achieve sales targets
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Resource matching - the method to achieve sales targets
April is the peak seasons of bottled purified water clear transition to the turn of the month, however, is that during this ‘lean’ in April, the Garley food companies have ushered in the spring of 2005 the first time since sales boom, in the provincial capital C City Direct shop operation, Garley company achieved sales of bottled water, a total of 170 million yuan, and goal achievement rate of 158%, and achieved impressive sales success. So Lo Foods is how to achieve initial victory ‘good start’ for?
Resource matching - the most critical human factor. Marketers is the most dynamic enterprises, the most plasticity and development potential for the largest enterprises of the most important resource. Marketing staff in order to play in this business’ intangible assets’ subjective initiative, as early as the beginning of 2005, the Garley food companies focus on the full deployment of human resources through an internal selection, excavation, from the talent market and other forms of recruitment, focusing on the formation of ‘ call at any instant to come and be able to fight wars is to win ‘marketing team. In order to ensure its capital in a highly competitive market, ‘surprise move’, Lo has also taken the following measures in order to make these marketing ‘vanguard’ to work with the company ‘from top to bottom with the wish’. 1, for the militarization of the pre-training. By two weeks of intensive military training, to create marketing personnel, organization, discipline, in order to successfully enter the market, waiting for dispatch and distribution, to lay a solid organizational foundation. 2, build the company’s corporate culture. To enable marketers to see the prospect of Garley’s great, good planning, so that it can and business’ through thick and thin ‘, to establish’ corporate revitalization, I honor my disgrace corporate decay ‘ideas, timely import’ Garley corporate culture
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