Rise or death- the transformation of the wine dealer prices puzzled.doc

 PAGE \* MERGEFORMAT 14 Rise or death: the transformation of the wine dealer prices puzzled In recent years, real estate white wine, beer’s crowded relive the situation continuously staged competition has contributed to rapid escalation of alcohol industry marketing, ‘disk drive’ theory, the concept of direct marketing, distribution pattern and so on have hit the newspapers, rampant. Each time an upgrade brings marketing is a large number of liquor dealers stand facing the pain of the Phoenix Nirvana-like choice: heaven or hell, rise or die? Transformation into liquor dealers must face with the problems to be solved. 1, transformation of puzzled. Many dealers have such a sigh wine prices: business is getting increasingly difficult, and disseminated alcohol marketing for several decades, Maneuvers have been, all-powerful. Now to face the reality of the marketing environment is unable to do anything, looking at once traveled with her own stem the rapid rise of the downstream second groups of companies, while around them was very proud moment for groups of dealers fall while they turn away from really very anxious, they also in reflection, is also puzzled why the market has so many problems: 1, business getting smaller and smaller. Business is getting smaller and smaller reason is that the region become ever more finely. Of the last century grew up in years 80,90 dealers, catch up with the national policies of the spring, once a seller’s market to enable them to sea by themselves, and now increased competition, the rapid death of many upstream distributors. Because they have lost on the network weights of negotiations with the manufacturers. Now a lot of liquor companies have begun operation of township agents, direct operation of the terminal market and manufacturers who send business staff involved in delivery, maintenance of passenger terminals and other conditions. As enterprises to regional markets become ever more finely, distributor of ‘site’ has become