Road and technique of free.docVIP

 PAGE \* MERGEFORMAT 14 Road and technique of free “Free” is a science, but also a spirit, it is not just a marketing tool in the store management, it should rise to the height of the enterprise development to explore the saying goes, “There is no free lunch”, but with whom In sharp contrast is the free trial, free newspapers, free food, free software and other free form can be seen everywhere in our lives, endless variety of free products for customers to pick dazzled, but also people can not read whether a company has sufficient funds will be free in the end. Although the free form of great variety, but the analysis of the existing free form, the final analysis, or enterprise ultimately profit-driven mentality, so I consider to consumers to maximize the products and services based on realized profits as the fundamental purpose “free” type can be divided into three types: , Consumer “free”: If the trial installation prior to purchase cosmetics online print KFC coupons, water and soil through the test drink a tea stall in front of 200 yuan a fitness center, dance classes experience vouchers and so on. Second, consumption of “free”: such as a foot store at the same time you wash my feet, your shoes polished than Macau beans fishing sea fishing to dining, doing more “abnormal” The waiter not only help you fishing off the pot floating soup will maid like to help you peel the shrimp (if you are willing to be disturbed, when shopping for promotional bundle installed. Third, post-consumer “free”: such as, household appliances free delivery and launch of a sanitary ware home free installation, free to change the side after purchase pants, two free cash vouchers in a style KTV post-consumer The global pass Gold waiting at the airport VIP area, etc. Admission is free. Fourth, there is a situation that is three kinds of “free” form of Qi into battle, just like I live in the district where a neighbor had a similar scenario: a health-care bed sales expert free