Sales Director troubles- who pull the valve core of the regional market-.docVIP

 PAGE \* MERGEFORMAT 8 Sales Director troubles: who pull the valve core of the regional market? Crux of the problem lie? Zhang is A brand rice wine company’s sales director, there are several capable hands of a sales manager, particularly among the most astute Manager Yao Zhejiang market, capable, but also very mind and is expected to Zhejiang market made the company’s model market. But six months later, Zhejiang, there is no improvement in the market not only contrary, there is the danger of a recession: Terminal sales by the total suppression of an old rival B brand to live, came close to being out of the market, market share significantly reduced, the channel blocked, decreased competitiveness, what would be so? Problem lies in the wrong? Zhang, director began to think about them. Terms of product and brand, A brand of rice wine, regardless of their quality, reputation and brand reputation are good, and in Zhejiang Province has a strong mass market basis, once a consumer’s choice. As far as propaganda is concerned, A brand advertising brand and B inputs are not small, and even the media started at the central level competition, the result is evenly matched; B brand of rice wine and rice wine brand A little difference between the concept of promotion and publicity of point velocity is also basically the same, with only subtle differences, but this difference is still not stimulate consumer purchases, so that consumers heartfelt emotion on the B brand. In terms of the sales manager. Is responsible for regional Manager Yao Zhejiang Province will not be out of any problems, he is the best company-wide sales manager, brains are thinking, more years of experience in market operation, operation Zhejiang market should not be difficult for him, and why this happens second successive defeat? Everywhere by the repression of the brand B? Specific to the market operation, market operation Manager Yao floor plans can be implemented, a well-planned and meticulous with