Sea fishing emotional marketing.docVIP

 PAGE \* MERGEFORMAT 4 Sea fishing emotional marketing People are not cold machines, everyone is hungry for love and respect, so life needs emotional communication, lack of feeling will gradually dry up nourishing the soul. Emotional and accept payment by continuously built up, so the proper payment and acceptance of feelings before they can realize their own emotional needs. Most of China’s past is a relatively stable period of the rural community, ancestral village, close kinship, the concept of a strong nostalgia, is a typical ‘social acquaintance’, it is easier to trust and emotional exchanges, while the contemporary Chinese market economic tide is irresistible, staff turnover is high, the vast majority of social interaction behavior in each other know each other, unknown to strangers, even acquaintances, contacts and more concentrated utilitarian from the ‘social acquaintance ‘to’ strangers ‘in the process, coupled with the accelerated pace of life, work pressures, a crisis of confidence will inevitably, if the emotional rush to pay, it will easily be deceived and hurt. Adapt to the environment for self-protection, it will reduce the former kind of honest and sincere exchange of feelings, apathy, and gradually become closed, perhaps the modern society has enriched people’s material life, but in spirit has become increasingly lonely and anxious. Emotional marketing came into being Fortunately, the market economy, there is a demand there will be supplied. Feelings of marketing for the consumer’s emotional needs, through the various elements of the product or service and marketing processes into emotions, giving it emotional color, evoke emotions and stimulate consumer demand, induced Consumer spiritual resonance, blending emotion in marketing, and to let enthusiastic marketing overcome the ruthless competition. emotional marketing can be designed, carefully manufactured, intimate service or cleverly spread into the human touch to the marketing proces