腾讯在全球全面市场增长切入点.docxVIP

With Chinese Internet company Alibaba BABA 1.73% breaking IPO records, another Chinese Internet company, Tencent, is poised for huge growth in the online and mobile games business. According to a recent report by IDC and CNG, the number of mobile gamers in China in the first half of 2014 increased 89.5% to 325 million over the first half of 2013. According to video game research firm Newzoo, last year Tencent moved to the number one position in the global games market with $5.7 billion in annual game revenue, and the company shows no sign of leaving the top in the years to come. Peter Warman, president of Newzoo, forecasts Tencent could take over 10% of the global games market in 2017, if it maintains this pace of growth. 就在中国互联网公司阿里巴巴（Alibaba）在美国的IPO一举创下纪录之际，另一家互联网巨头——腾讯（Tencent）则蓄势待发，准备在网络游戏和移动游戏领域谋划巨大的增长。据市场调查机构IDC和CNG的最新报告显示，2014年上半年，中国的移动游戏用户人数较2013年上半年同期增长了89.5%，达到3.25亿人。据视频游戏调查机构Newzoo的数据，腾讯在去年的全球游戏市场中，以57亿美元的年营业收入高居榜首，而且在未来的这几年里，也有望保持龙头位置。Newzoo总裁彼得o沃曼预测，如果腾讯继续保持当前的增长势头，到2017年时，将有望在全球游戏市场中占据10%以上的份额。 “We are seeing incredible growth in the China market and are focused mainly on keeping up with that growth for now,” said Bo Wang, vice president of Tencent Games, when asked about his plans for expansion into the U.S. and other markets. “In fact, the Tencent mobile game platform is the leader in mobile games in China. As of the end of March 2014, the number of daily active users on Mobile QQ and Weixin (known as WeChat outside of China) was a stable 180 million. In addition, revenues of mobile games on the WeChat and Mobile QQ platforms reached $488 million in Q2 2014. Mobile games are in the early stage of development in China. The market is forecast to continue to grow.” “我们正在见证中国市场的惊人成长，所以我们目前的战略重点是跟上这一增长趋势，”腾讯游戏副总裁王波在被问及公司未来在美国及其他市场的扩张计划时，如此答道，“事实上，腾讯游戏平台在中国的移动游戏领域内处于领先地位。截至2014年3月底，移动QQ和微信（在中国以外地区使用的名称为WeChat）上日活跃用户数稳定在1.8亿人的水平上。此外，微信和移动QQ这两大平台上的移动游戏营收，在2014年第二季度达到了4.88亿美元。移动游戏在中国尚处于早期发展阶段，预计市场还将继续增长。” Tencent was the top publisher in China’s iOS App