《商务英语函电教程》Unit 1商务信函写作基础.ppt

BUSINESS ENGLISHCORRESPONDENCE;Unit OneBasic Knowledge of Business Letter Writing;Learning Objective; 1.The Structure of Business Letters; Letterhead Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and E-mail address, etc. Its position: It may be positioned in the center of the letter or at the left margin for full block style or flush at the right margin for indented style.;Shanghai Huali Imp. Exp. Co., Ltd Room 606 Plaza Building, Fax: 86-21 1302 Meilong Road, 200237 Tel: 86-21 Shanghai, People’s Republic of China E-mail:huali188@ In some countries the letterhead contains other details. For example, in the U.K. the director’s names of a company is given. Director Edmond Halley Capital Food Co., Ltd 15 PARKGTE ROAD, LONDON SW12 4NQ. U.K. ; Reference Include: a file number, departmental code or the initials of the signer followed by that of the typist of the letter. These are marked “Our ref:” and “Your ref:” to avoid confusion: Your ref: AMD/IP Our ref: WRL/QN position: They are often placed two lines below the letterhead. If desired, the reference initials can also be placed at the lower left margin two lines below the name of the signer.; Dateline The dateline consists of the month, day, and year — with the month written in full, nor abbreviated or represented by figures. day/month/year (English practice) month/day/year (American practice). Never use the short form of the month (e.g. Jan. Feb. Oct). Don’t write 08 instead of 2008 for the year, or give the date in figures (e.g. 10/12/2008) Both of the following styles are acceptable. 28 March 2008 March 28, 2008;Inside Name and Address The name and address of the receiver is typed at the left-hand margin at lea