Unit1Advertising-reading学案（牛津版必修4）.doc

高考资源网（ ），您身边的高考专家 欢迎广大教师踊跃来稿，稿酬丰厚。 高考资源网（ ），您身边的高考专家 欢迎广大教师踊跃来稿，稿酬丰厚。 Unit1 Advertising-reading学案 I. Spelling: A_________ (广告) are an important part of our lives. I did some research on advertisements, and have some very important information to s________ with you. An advertisement provides information and uses p ________language and exciting images to encourage people to buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to p_______ a product or service. PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare. China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services. The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that! PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public. China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country. One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀) slowly’. I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it. Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service. The publisher also said that the readers wouldn’t believe the writer’s u______ way of thinking and rich i__________ (想象力). This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______. That is why we are considering r________ (重新包装)our chocolate bar as well. Our new packaging will be colorful and _____