Unit1AdvertisingPeriodOne课时训练1（牛津版必修4）.doc

Unit 1　Advertising Period One　Welcome to the unit Reading(Ⅰ) 　　　　　　　　　　　　　　　　　　　 基础落实 Ⅰ.课文理解 1．PSAs are meant to encourage people ________. A．to buy a product B．to offer a service C．to believe in an idea D．to educate others 2．When an ad doesn’t lie，________. A．it tells you the complete truth B．it may play tricks on you C．you can buy the product D．it makes untrue claims about products or services 3．The similarity of commercial advertisements and PSAs lies in that ________. A．they are presented in the same way—through language and image B．they have the same purpose C．they’re all meant to be helpful D．not all of commercial advertisements tell the complete truth，nor do PSAs 4．The article is a(n) ________. A．advertisement B．science news C．research report D．scientific discovery Ⅱ.根据课文内容填空 Title：1.__________ DefinitionSomething using words and pictures to persuade people to buy a 2.______ or 3.______，or to believe in an idea.Types/categories4.________ advertisements5.________ service advertisements6.______To 7.________ a product or serviceTo teach us and help us lead 8．________ livesValidity (准确性)Not telling people the complete 9．________?Being helpful ?People learning a lot by following the 10.________ they giveⅢ.用适当的介、副词填空 1．Advertisements are also a good way to make people aware ________ the needs of others and the dangers around them. 2．We are so used ________ them that we often do not even realize how many we see and hear in a day. 3．A commercial advertisement is one which someone has paid ________ to advertise a product or service. 4．PSAs are often run ________ free，and are meant to educate people ________ health，safety，or any other problem that affects public welfare. 5．This statement tries to fool you _________ assuming that the toothpaste cures bad breath，yet it does not say that! 6．The grocery just hopes that when you read the ad，you will feel pleased ________ the nice comment，remember the words‘freshest food’，and make a mental connection _______