Unit1AdvertisingSection2Backgroundinformation教案牛津版必修4.doc

PAGE  PAGE - 7 - Unit 1 Advertising Section 2 Background information教案 牛津版必修4 ●Section 2 Background information I. An introduction to Advertising 1. Definition:American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However,