Unit1AdvertisingWordpower课件（牛津译林版必修4）.ppt

Unit 1 Advertising Word power;Mr Li Yang;How could Mr Li Yang know that you need these books? How could he sell so many books to you?;Market research;A thing that is produced, usually for sale. The company that sells the largest amount of a particular kind of product. The products are very good. ;4. The amount which they think they will sell in a future period. 5. The work of collecting information about what people buy and why. 6. Customers. ;7. The amount which has been sold. 8. The activity of advertising and selling the products in the best possible way. 9. The department of the company dealing with sales and marketing. ;10. The percentage of a market that the company has.;Try to match each phrase with its Chinese meaning on the following page!;Market research;Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ the percentage of a market that the company has. Also important are the s__________ the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ the amount which has been sold should be reported every day, so the company can check the progress of their product.;Challenge!;Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____