The Tipping Point (Part Two).docVIP

 PAGE \* MERGEFORMAT 22 The Tipping Point (Part Two) 3. Environmental Power Make it possible pandemic Text / reporter Qiu Xiao-Li Power of Context: Consumer deeply their surrounding environment, the small environment and character of the people around them. Marketing staff in the social channel capacity limit within the grasp of the external environment through small changes can directly lead to an epidemic wave’s arrival. Last year, ‘SARS’ period, Beijing, Guangzhou and other cities, burning of vinegar, snapping Banlangen a wave of almost everyone to join this trend, while some of us had probably never been burnt vinegar, buy Banlangen experience. Facts show that vinegar, Banlangen of ‘SARS’ virus, and no direct role, to join a wave of some people, at the initial stage, you may not believe these two things right ‘SARS’ virus has a direct role, but in the end , we see the wave of the formation and spread. This allows us to associate to the launching of a popular wave of fundamental beliefs, that is, to make changes is possible. Consumers are able to a certain power driven by a sudden change their behavior or ideas, consumers are not independent thinking and every moment in the state, and to act according to their own independent thinking. Consumer’s character, way of doing things is not a priori decision, their temperament sometimes change as the environment changes. Consumer deeply environment around them, small environment and character of the people around them. Marketing staff in the social channel capacity limit within the grasp of the external environment through small changes can directly lead to an epidemic wave’s arrival. Minutia can affect the epidemic wave In the ‘Shenzhou V’ to heaven, after its sponsor Mengniu posted on Mengniu milk at the end of China’s space yuan special milk posters, put up a poster, compared to other marketing companies to conduct, is a very small thing, but they are such a small move, making Mengniu’s other marketing ac