研究生英语(下)unit1.pptVIP

market(Para 5) v. sell; to expose for sale in a market 销售；推销 e.g. The inventor is trying to market his new product. 发明者正想推销他的新产品。 If our product is properly marketed, it should sell very well. 如果我们的产品适当加以推销，销路应该很好。 décor (Para 7) n. furnishing and decoration of a room, stage, etc 房间、舞台等的布置，装饰 e.g. I hope this picture will fit in with your general decor. 我希望这幅画能和你的总体布置相适宜。 Since its inception, it has been the Starbucks employees who have helped drive the success of the company. (Para. 8): Since the beginning, it was Starbucks employees who made the company become successful. inception: the beginning of something e.g. The club has grown rapidly since its inception in 1990. But it was probably Howard Schultz who started the ignition. (Para. 8): But it was probably Howard Schultz who was the first manager to bring out his employees’ motivation for his company. ignite: the original meaning is “start to burn”, but in this sentence it means “cause sth. to happen” e.g. Hopefully, everybody will find something interesting to ignite their creativity. A year after he joined the company a visit to Milan, Italy inspired Schultz to bring the Italian coffee-bar concept back to Seattle and put it into action in a new Starbucks location. (Para. 9): After his visit to Milan, Italy, Schultz got the idea that bring the Italian coffee-bar concept back to Seattle, put it into practice in a new Starbucks shop. inspire: give sb. the idea for sth. e.g. His paintings were clearly inspired by Monet’s work. put into action: put sth. into practice e.g. The new plan for traffic control is being put into action on an experimental basis. It was a new foray for the company which previously had only provided freshly roasted beans for sale. (Para. 9): It was an initial attempt for Starbucks, because it had only sold freshly roasted beans before. foray: a venture or an initial attempt, especially outside one’s