中央空调企业的市场发展策略.pdfVIP

xxxx届本科生毕业设计(论文) 题目：中央空调企业的市场发展策略 学 生 姓 名： 院 系： 专业、班级 ： 学 号 ： 指 导 教 师： 完 成 日 期： xx 年 xx 月 仰恩大学毕业设计（论文） 摘 要 随着我国经济的加速发展，国民收入逐渐增高，消费水平也随之提高，我国 空调行业持续快速发展。空调产品也由“生活奢侈品”逐渐转变为日常生活用 品，大大刺激了国内空调产业的发展。我国空调市场趋于成熟，消费者对品牌认 知度不断增强，品牌集中度持续提升，产业升级步伐加快，中国空调业逐步走向 发展壮大。 论文通过对我国空调行业现状的分析，发现我国空调行业存在的一些问题， 并在此基础上针对我国空调行业面临的问题制定相应的发展策略。主要从树立良 好的品牌形象、研究消费者心理、技术创新、引进培养新型人才和改善影响策略 等方面来解决相应的问题，引领我国空调行业更好的发展。 关键词：空调；行业现状；发展策略 I 仰恩大学毕业设计（论文） Abstract With the accelerated development of our economy, national income gradually increased the level of consumption also will increase, Chinese sustained and rapid development of air conditioning industry. Air-conditioning products from the luxury living gradually transformed into daily use, greatly stimulated the domestic air conditioner industry. Chinese air conditioner market is maturing, consumers continue to increase brand awareness, brand concentration is increasing, accelerating the pace of industrial upgrading, the Chinese air-conditioning industry gradually grow and develop. Paper on the analysis of the current situation of our country air conditioner, found some problems of air conditioning industry in China and on this basis for our air conditioning industry facing the problem of formulate corresponding development strategy.Mainly from setting up good brand image, study consumer psychology, technology innovation, introduction and training of new talent and improve influence strategy to