我国上市公司多元化战略效果研究教程.doc

内容摘要 多元化是企业发展的重要经营战略之一，企业发展多元化战略是为了分散经营风险，争取协同效应，充分利用富余资源等。研究多元化战略效果，将有助于我们了解多元化对企业发展的影响，为企业多元化战略决策提供重要的理论基础。本文基于恒大集团的多元化战略发展情况，分析恒大集团在进行多元化战略经营发展时所出现的问题，寻找其原因，最后对企业自身和企业外部提出建议。结果表明，上市企业在进行多元化战略发展时，应贴近市场发展趋势，结合自身实际情况，寻找最佳的多元化战略模式。 关键词：中国上市企业 多元化战略 恒大集团 Abstract Diversification is one of the important management strategy of enterprise development, corporate diversification development is to disperse business risk, for the synergistic effect, make full use of surplus resources. The effect of diversification strategy, will help us to understand the impact of diversification on the development of the enterprise, provide important theoretical basis for decision-making of corporate diversification strategy. The Everglade Groups diversification strategy development based on. Analysis Everglade Group in the development strategy of diversification of the problem, looking for the reasons, finally, it puts forward some suggestions to the enterprise itself and outside the enterprise. The results show that the listed companies in the diversified development strategy, should be close to the market development trend, combined with their own actual situation, looking for the best mode of diversification strategy. Key words：Chinese listed companies Diversification Everglade Group  PAGE \* MERGEFORMAT 4   PAGE \* MERGEFORMAT 8 目 录 TOC \o 1-2 \h \u  HYPERLINK \l _Toc449770586 一、 前言  PAGEREF _Toc449770586 \h 1  HYPERLINK \l _Toc449770587 （一）调研背景  PAGEREF _Toc449770587 \h 1  HYPERLINK \l _Toc449770588 （二）调研意义  PAGEREF _Toc449770588 \h 1  HYPERLINK \l _Toc449770589 二、 多元化战略概述  PAGEREF _Toc449770589 \h 1  HYPERLINK \l _Toc449770590 （一）多元化战略的概念  PAGEREF _Toc449770590 \h 1  HYPERLINK \l _Toc449770591 （二）多元化战略的主要类型  PAGEREF _Toc449770591 \h 1  HYPERLINK \l _Toc449770592 （三） 实施多元化经营战略的目的  PAGEREF _Toc449770592 \h 1  HYPERLINK \l _Toc449770593 三、恒大集团的基本状况  PAGEREF _Toc449770593 \h 1  HYPERLINK \l _Toc449770594 四、恒大集团多元化战