小企业宣传资料翻译.ppt

企业宣传资料翻译（Translation of Corporate Promotional Material） 1.汉英企业宣传资料的差异及翻译原则 Who We Are （公司概括） What We Do（主营业务） How We Do It（业务流程） Our People（公司员工） Our Client（主要客户） Our Culture and Mission（公司宗旨与文化） Our Goal and Commitment（奋斗目标） 2. 翻译要点 1)套用英语习见结构 陈述句： Things go better with Coca-Cola.畅饮可口可乐，保您万事如意。 If you can dream it, we can make it happen. 您能梦想到的，我们都能使之成真。 祈使句 Just do it. 想做就做 Take a better car. 买辆好车 Go with the flow. 紧随潮流（时尚） Don’t miss the largest Internet and 因特网暨万维网 World-Wide Web conference and exhibition 规模史无前例，良机切莫错过 Explore your world. 探索您的世界 Begin your own tradition.代代相传，由您开始。 Think different (Apple) 不同凡“想” Take your data network to the next level with STEP STEP电脑在手，数据网更进一步 Don’t just get onto it, get into it. 不仅仅是登陆互联网，而是真正畅游其中。 疑问句 Is your data piling up? 您的资料是否堆积如山？ Have you driven a Ford lately? 您最近开过福特车吗？ Are you going grey too early? 您的乌发是否过早变白？ How can something so small be so smart? 体积虽小，功效惊人？ 名词短语 Ideas for life (Panasonic) 实现您的梦想 World Money旅游必备，全球通用 Human Technology (Nokia) 科技以人为本 Advancement through technology 突破科技，启迪未来 The timeless fibre that’s more modern than ever. 无论任何时代都引导时尚的纺织品料 形容词短语 Easy In and Easy Out--- swivel cushion 旋转坐垫，进出自由 Too good to eat just one (LAYS) 吃了还想吃 Fresh, clean, crisp, never too sweet. 新鲜、干净、脆香、含糖量低 Best for family use, close to schools. 最适合家庭居住，就读方便 介词短语 In Touch with Tomorrow (Toshiba) 沟通未来，超越时空 汉语广告 绿色好心情 Feel it now. 一生相伴。It’s for a lifetime. 因材施教，祝您迈向美好明天。The “Just Right” study level will help you on the road to a brighter future. 购买500元以上奖100元Want to earn a bonus? 100 yuan bonus on purchases over 500 yuan. 印刷服务，一步到位The one-step printing destination. 肌肤姣好，年年岁岁Better skin year after year. 没有最好，只有更好To make the best even better. 绝对质量保证，12年独家享有An exclusive 12 years no non-sense guarantee. 追求美的真谛，创造美的事业，奉献美的至诚，共建美的世界（丝宝集团） Challenge, Creation, Contribution, cooperation 使用安全，操作简便，高效便捷，乐在其中Safe, easy, quick, enjoyable 2)修辞手段在英语广告中的应用 双关pun 如：Twogether I’m More satisfied. OIC Golden Seal The coats