BoardofCountyCommissionersGreaterFortLauderdale.pdfVIP

Board of County Commissioners Greater Fort Lauderdale Convention Visitors Bureau FY 2013-2015 Strategic Business Plan TABLE OF CONTENTS I. MESSAGE FROM THE DIRECTOR ………………………………………… 3 II. EXECUTIVE SUMMARY A. Tie to the Commisson Strategic Plan ………………………………… 6 B. Key Focus Areas …………………………………………………………. 7 C. Noteworthy Accomplishments ………………………………………… 8 III.ORGANIZATION PROFILE A. Mandates …………………………………………………………………. 10 B. Lines of Business ………………………………………………………. 12 C. Customer/Stakeholder Profile ……………………………………… 14 D. Organizational Chart …………………………………………………… 16 IV. CASE FOR ACTION A. Work Plans ……………………………………………………………… 18 V. FINANCIAL OVERVIEW ………………………………………………….. 23 Message From The Director I. Message From The Director Nicki E. Grossman, Director Greater Fort Lauderdale Convention Visitors Bureau The mission of the Greater Fort Lauderdale Convention Visitors Bureau (GFLCVB) is to share the beauty and warmth of Broward County. We represent Broward County, including all of its municipalities, as a premier year-round destination to the benefit of its residents, economy and hospitality industry. Our principle objective is to generate growth in the economic impact of tourism and provide extraordinary quality service to all customers. With the current economic climate, it is vitally important that Broward County’s hospitality industry remain united and focused on getting “heads in beds.” The industry’s collective energy and creativity will keep Greater Fort Lauderdale and Broward County top-of-mind with vacationers, group planners, travel professionals and media. We will continue to work with our industry partners and Visit Florida to capitalize on initiatives that generate group and leisure business. We will