E-Business-EasternKentuckyUniversityEKU.pptVIP

Unit 4 Creating Collaborative Partnerships in Business A www.A9.com Chapter 13 – Creating Collaborative Partnerships through E-Business Chapter 14 – Enhancing Collaborative Partnerships Chapter 15 – Outsourcing Collaborative Partnerships Chapter 16 – Integrating Collaborative Partnerships CHAPTER 13 E-Business Learning Outcomes Describe how IT accelerates and enhances e-business List and describe the importance of e-business models Explain why forming electronic partnerships and alliances is critical to an organization Differentiate between B2B and B2C e-business models Describe the major digital marketplace structures Describe the benefits of m-commerce Overview The Internet is a powerful channel that presents new opportunities for an organization to: Touch customers Enrich products and services with information Reduce costs E-commerce – the buying and selling of goods and services over the Internet E-business – the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners E-Business Economy Individuals and organizations have embraced Internet technologies to enhance productivity, maximize convenience, and improve communications globally A growing number of businesses are using the Internet to: Streamline business processes Procure materials Sell products Automate customer service Create new revenue streams E-Business Model E-business models aim to use and leverage the unique qualities of the Internet and the Web to conduct business E-business model - an approach to conducting electronic business by which a company can become a profitable business on the Internet Exchanges occur between two major entities: Businesses Consumers B2B and B2C Overview B2B advantages Managing inventory more efficiently Adjusting more quickly to customer demand Getting products to market faster Obtaining lower prices on supplies B2B customers are other businesses B2C advantages Access to a wider selection of