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A SUMMER TRAINING PROJECT REPORT ON “COMPARATIVE RESEARCH ON MARKET SIZE OF BEER BRANDS OF MOHAN MEAKINS LTD. WITH ITS COMPETITORS” IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED BY: ANUJ KUMAR MBA III Sem. Roll No. : 0703270009 UNDER THE GUIDANCE OF: Internal Guide: External Guide: Mrs. Rashmi Kaushik Mr. Anand Verma (Sales Manager) DEPARTMENT OF MANAGEMENT ACADEMY OF BUSINESS ENGINEERING SCIENCES, GHAZIABAD Context S.No. PARTICULARS Page No. 1. Abstract 1-3 2. CHAPTER - 1 4 (a) Introduction 5-9. (b) Need of the study 10-16. (c) Background 17-20. (d) Parent unit of Mohan Meakin Ltd. 21-25. (e) Product profile of Mohan Meakin 26-29. (f) The Liquor Ind. In India 30-39. (g) Distribution System 40-42. 3. CHAPTER – 2 43. (a) Research Methodology 44-46. (b) Objective 47-48. (c) Research Methodology (Sample Size, Instrument used, Methods of data collection) 49-51. (d) scope of the study 52-54. (e) Limitations 55-56. 4. CHAPTER – 3 57 (Descriptive work on sub topic of the study) 58-60 5. CHAPTER – 4 61. (a) data Analysis Interpretation 62-86. 6. CHAPTER – 5 87. (a) Suggestion 88-90. (b) Conclusion 91-92. 7. BIBLIOGRAPHY 93-94. 8. APPENDICES 95. (a) For consumers 96-97. (b) For Retailers 98-99. ACKNOWLEDGEMENT I would like to thank ABES Engineering College for Providing me with a wonderful opportunity to observe to at close quarters, the real world of Marketing. I take the opportunity to express my heart felt esteem to respected Rashmee Koushik faculty of ABES for providing their valuable support in completion of this project. I am very grateful to Mohan Meakin Ltd. For