MonoCountyTourismCommissionEconomicImpactsandProfile.pdfVIP

Mono County Tourism Commission Economic Impacts and Profile of Mono County Visitors February 27, 2009 Study Objectives • To develop a profile of Mono County visitors including: – Trip planning characteristics – On-site behaviors, activities and spending – Visitor Demographics • To estimate MC tourism economic impacts for FY 2008 (June 2007 – May 2008) – Visitor Volume – number of visitors overall and by segment (hotel, home day) – Visitor Spending - overall and by category – Local Taxes generated – Employment supported from visitor spending Methodology 1. On-site intercept Survey Complete interviews among “visitors” i.e., who reside outside Period/(Season) Interviews Mono County Wave 1 – Summer 314 • Four “waves” by season, (July-Aug 2007) 300 surveys each,1214 total Wave 2 – Fall 300 • Conducted by professional (October 2007 interviewers - using hand- held computer Wave 3 – Winter 300 (Feb 2008) • Locations throughout the County: 69% in Mono Co., Wave 4 - Spring 300 31% in Mammoth areas Winter (April 2008) Total 1,214 Methodology 2. Lodging Survey: – Developed comprehensive inventory of all Mono County Paid lodging – Occupancy and average rate for Mono County’s paid lodging, collected from the properties. – Tabulated to assess: • occupied room nights average room rate by season • occupied room nights average room rate for th