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Enterprise Information Mashups:Integrating Information, Simply Anant Jhingran CTO, Information Management IBM Acknowledgements Mehmet Altinel Kevin Beyer Volker Markl David Simmen Shivakumar Vaithyanathan Hamid Pirahesh Laura Haas Tina Mukai Allen Cypher Rod A Smith Don Ferguson Jerry Cuomo Carol Jones Chet Kapoor Chung-Sheng Li John Furrier of PodT AND ALL THE WEB AND WEB 2.0 GIANTS Outline Evolution of IT and Information Management influence Situational Applications and Mashups as the next phase of “sustainable” IT spend Why Information 2.0 is a critical fuel for this sustainable growth Example and the research problems we see IBM efforts in this area Information Technology Spend “had” been growing nicely Is it the end? No: Just the beginning of a “golden” age Four Phases of Influence of Data Management Research Over time, complexity got built into the IT systems Web 1.5 = SOA = Business flexibility and reuse And using Information as a Strategic Asset to build better Architectures With new “Master Data” hubs being created, such as WebSphere Customer Center Web 2.0 = Further Simplification Web 2.0 = Situational Applications in the Enterprise The long-tail of application development is large Mash-up: New form of Integration Web 2.0 outside, and inside an enterprise will succeed only with a Info 2.0 Mashup Fabric Within enterprises, it will… Enable connections to information that does not make it into the enterprise IT Architectures: Email Presentations and Documents External Data (Web) Spreadsheets Decision Support Datasets… And Enable it to be done “quickly”, as “assembly” as opposed to as “programming” How the Architecture could play out… Example Flood Risk Assessment Mashup So how can Pete write his mashup simply? So how can Pete write his mashup simply? So how can Pete write his mashup simply? So how can Pete write his mashup simply? So how can Pete write his mashup simply? Research Agenda It is all about “simplicity” – do deep research and build deep te