【2017年整理】BEC高级精讲班1-20讲讲义3.doc

声明： 考试吧（E） 收集整理，转载请注明出自 服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训. BEC高级精讲班第3讲讲义 Homeworkreview Date: 19 May 2005 ? Report on a one-day training session ? Introduction The aim of this report is to recommend a one-day training session entitled ‘Familiarity with Your Post’ for the new sales representatives of the Sales Department. ? Reasons We have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent. ? Contents and Benefits There are many items relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company. ? First, some brief information of the company should be given, such as the company’s history, its organizational structure and financial background. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company. ? Also, they must be informed of the company’s main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation. ? Besides, the course can focus on our customers. High values should be put on the types and characteristics of the target customers. Sales representatives should also be expected to understand customers’ needs, which will help them to be more responsive an adaptive. ? They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company. ? Recommendation We strongly recommend that training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time. ? Judy Zhang Sales Manager ? ? Self-study