中国网络银行的营销环境透析要点.doc

中国网络银行的营销环境透析 【摘要】网络银行作为21世纪一种新兴的金融业,其低廉的成本和广阔的前景,已越来越得到人们的重视。网络银行在中国的发展可谓刚刚起步,面临种种困难。本文分析我国网络银行的营销环境，并针对现今出现的各个问题提出对策建议。 【关键词】网络银行；营销环境；对策分析；发展趋势 The Analysis of Online Banking Business in China 【Abstract 】the online bank business has been rised in 21st century.Its been getting attention due to the low operation costs and extensivetly business future. Meanwhile online banking business in china has just been started.this article will analysis the external environment of online banking in china and come out with some suggestions that aim to solve specify limitations. 【Key words 】on