外贸英语函电1书信格式.ppt

外贸英语函电English Business Correspondence Lecturer：Jia Yongqing TELE: ************ * * 第一课 Business Letter-Wring 商业书信的撰写 一、商业书信撰写的注意事项：三“C”原则 a、清楚（clearness) b、简洁（conciseness) c、礼貌（courtesy) 1、”清楚“原则 ：（clearness) 1)avoid using the words which have different understanding or unclear meaning. e.g. As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. bimonthly； twice a month, once two months 改成：We have two direct sailing every month from Hong Kong to San Francisco. 2）注意句子结构 e.g. a. We sent you 5 samples yesterday of the goods which you requested in your letter of May 25 by air. b. We sent you ,by air, 5 samples of the goods which you requested in your letter of May 25 yesterday. 2、“简洁”原则：（conciseness) 尽量避免罗索（avoid wordiness) enclosed herewith enclosed at this time now due to the fact that because a draft in the amount of $1,000 a draft for $1,000 Please don’t hesitate to call upon us. Please write us. Please see that an enquiry is conducted to determine the reason. Please find out the reason. 尽量用短语少用长句（一般20-25字） 多用简单句少用复合句(见书） 3、“礼貌”原则：（courtesy) 不只是客气，应该“put yourself in your reader’s shoes”, 考虑对方的立场（You-attitude rather than We-attitude)，考虑对方的要求、需求、感受，并及时回复 ①We-attitude ②You-attitude ① We allow 2 percent discount for cash payment. ② You earn 2 percent discount. ①We won’t be able to send you the brochure this month. ② We will send you the brochure next month . ① We feel sur that you will be entirely satisfied. ② We do not believe you will have cause for dissatifaction. 二、The Structure and Layout of a Business Letter 商业信件的结构与格式 一般英语商业书信从结构上可分为： （一）信头、（二）日期 、（三）封内地址、（四）称呼、 （五）事由、（六）信的正文、（七）结尾语、（八）结尾礼词 （九）签名（十）附件 (十一）其他(辨认代号、副本抄送、附启） （一）信头（Letter Head) : 信头一般都是事先就印好的，它表示发信人公司行号名称及地址，使收信人一看就