富阳三美隐龙湾（暂名新）项目定位及营销推广提案.ppt

而本案，就是打破这种格局的新生力量。 选择闻堰项目，就是选择最高级，就是选择俯瞰众生， 在群雄逐鹿、百家争鸣的市场里瞬间划开了界线， 甲与乙、乙与丙不再是平分秋色，不再难分高下， “富阳最牛的房子是哪个？”也不再没有公认的答案了。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 百家争鸣的时代已经结束了。 一个富阳项目让市场的天平发生了倾斜，等级浮现，边界自开， 这一显性的符号，极大满足企业主们骨子里对等级和虚荣心的向往， 而我们要做的，就是把这种购买满足做大、做强，把距离拉大， 距离越大，购买满足越强，驱动力越强，溢价能力就越强。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 不只强调对于城市的地位和贡献， 更强调对于消费者的意味和意义， 匹配层峰人士的层峰居所。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 隐龙湾就是一把筛子， 筛出这座城市真正的塔尖阶层。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 结束平民化的混迹，迎接王者的时代吧！ “ ” Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 星隐宇阔，青山潜形 [ ] 主广告语 ? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 广告语释义? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 龙是山的传说，你是富阳的传奇！ 与日月对语，达观天下神 与天地融通，笑看风云意 与山水共鸣，胸怀江山韵 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 主题口号与名称的匹配、延伸。 也代表了项目真正所能提供的价值与满足。 它将成为一个巨大的容器容纳项目未来的内涵填充。 也将成为项目与上流阶层最有力的对应和情感共鸣。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. ? 一场运动 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一场轰轰烈烈的 “造王” 运动是如何成功的？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 本案广告发力的几个方向 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 先造势 后广告 第 原则 Evaluation only. Created with