Questionnaire调查问卷.pptVIP

Questionnaire What is a questionnaire? Criteria for a good questionnaire For questionnaire items Valid, reliable and clear For questionnaire format Reader-friendly Having a professional outlook Types of questions 1. Factual questions gender / age /name /date of birth 2. Behavior questions (What does a respondent do?) Actions / feelings 3. Attitudinal questions (What does a respondent think?) opinions / beliefs /preferences/reasons 4.Format open format or closed Individual-item-based questionnaire describe the frequency and mean of one isolated item Category-based questionnaire describe the mean of a category that contains three or more questionnaire items Structure of a questionnaire A general explanation Background information Instructions/directions Questionnaire items Thanks Order of the questions Background information first General questions first Easy questions first Questions of the same category must be spread out Question format Multiple-choice questions Dichotomous questions Scales Scaling techniques Likert scales are widely used in questionnaire design simple, reliable and versatile 3, 5, or 7 options form a continuum. Frequency scale Do you guess the meaning of new words when reading English novels for pleasure? 1 = Never 2 = Occasionally 3 = Sometimes 4 = Often 5 = Very often Degree of agreement scale 1 = Strongly disagree 2 = Disagree 3 = Uncertain 4 = Agree 5 = Strongly agree Semantic differential scale How much do your parents encourage you to study French?Not at all __: __: __: __: __: __: __ Very much We also use a similar method to find out the subjects impressions of French people from France: Interesting __: __: __: __: __: __: __ Boring Brave__: __: __: __: __: __: __ Cowardly Handsome__: __: __: __: __: __: __ Ugly Considerations in Questionnaire Design Advantages of open or closed format 1) Open format Allows exploration of the range of possible themes arising from an issue Can be used e