2013北师大版高3Unit 25“Going Global”课件.pptVIP

Unit 9 Going Global Background Information 1 An overview of Globalization Globalization is a process of integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, political systems, economic development and prosperity. 2 Effects of globalization Industrial Financial Economic Political Language Competition Cultural social Lead-in 2 With international trade, financial transfers, and foreign direct investment, the economy is increasingly interconnected. It is the integration of business activities across geographical and organizational boundaries. 3 General Electrics (electrical equipment), Motorola (mobile phones), IBM (computers), Kodak (films), Pierre Cardin (men’s suits), Nestle ( coffee), Coca-Cola (soft drinks), Mcdonald’s (Hamburgers), BMS (cars), Sony (electrical appliances), Nike (footwear) 4 Global competition is intensifying. The firms that stay at home to play it safe might not only lose its chance to enter other markets but also risk losing its home markets. On the other hand, global companies have more opportunities to raise capital, capture talents and technology, obtain resources, materials and components, and manufactures and market their goods wherever it can do the best job. 1 According to the text, what does the word “globalization” define? It defines a process --- the internationalization of economic activities. 2 Does the word golbality seem to be unfamiliar to Davos panelists? No, it doesn’t. 3 According to the writer, what is globality? It is the 24-hour interconnected, hyperactive, sleep-deprived, e-mail fueled world. 4 Where do more and more people adopt common vocabularies? In software, operating systems, and one’s daily news feed. 5 What are the three forces interacting to create this new globality? The first is a move away from counting on governments to manage economics a