CostaCoffeevsStarbucks.PDFVIP

Costa Coffee vs Starbucks Business Intelligence Prof. Joseph Rodenberg Ivana Mrđa Sanja Nikić Strahinja Baturan Agenda • Introduction • History • Coffee Market UK • PESTEL • Competition • Porter’s five forces • Industrie leader perspectives • SWOT • Segmentation • Marketing MIX • Conclusion Introduction In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next ten years. History - Starbucks Starbucks • Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh- roasted, gourmet coffee beans and brewing and roasting accessories. The company did well, but things began to change in the 80s. History - Starbucks • Leading retailer, roaster and brand of specialty coffee in the world • Sells drip brewed coffee, expresso-based hot drinks, snacks, mugs and coffee beans • Company started in 1971 in Seattle in Washington, U.S.6 History - Costa Coffee Costa Coffee • Bruno Sergio Costa set up their famous coffee roastery in Lambeth, London in 1971, supplying local caterers and Italian coffee shops with an exciting coffee, slow-roasted the Italian way. • People couldn’t get enough of it and by 1978 the first Costa espresso bar opened in Vauxhall Bridge Road in London. • To this day we still use the same method of slow-roasting our coffee be