《当代商业概论》课程简介.docx

Introduction to Contemporary Business --- Course DescriptionCourse Code:ZYX01037Course Status: Elective specialty courseClass Hours: 2 per week, 36 in totalCredit Value: 2Prerequisite: NoneObjectives:Introduction to Contemporary Business is a core specialty course of Business English specialty, an introductory course of business discipline, and an important basic course of the specialty. With the background of China’s economic reform and further opening-up, especially China’s entry into WTO, this course introduces students to the general situation of contemporary business, probes into current relevant hot issues and helps students get acquainted with the most advanced theories and practice of business management in developed Western countries to cultivate their global vision and competitive capacity. This course will lay a sound foundation for other specialty courses and for further developingthe English majors’ business English proficiency for. Through bilingual teaching (mainly in English and supplemented with Chinese explanations), this course will improve students’comprehension ability of relevant theories and difficult/key points of knowledge and promote their synchronous development and improvement of their specialized knowledge and English proficiency. It will also help students get acquainted with the knowledge of the 21th-century international politics, economy, finance, industries, enterprises, business, information, etc. and the fundamentals of enterprise management, human resource management, marketing, financial affairs, etc. to lay a sound foundation for the study of more microcosmic and more detailed courses and to further increase learners’business English proficiency. Course content:1) American business environment2) Business ethics and social responsibility.3) Entrepreneurship, new ventures, and business ownership.4) Global businessenvironment5) Enterprise management6) Enterprise structure7) Operations management and quality8) Employee behavior and