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电视机营销报告(共8篇).doc

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电视机营销报告(共8篇) ：电视机营销报告电视机营销方案营销案例电视机特点篇一：液晶电视市场营销报告湖南商学院《电子产品营销实践》报告题目姓名: 学号: 专业: 班级: 指导教师: 职称: 电子信息工程电信0804 讲师计算机与电子工程学院 2010年8月《电子产品营销实践》调查报告评审表目录 1调查目的 ................................................................................................. 3 2 调查基本情况 ........................................................................................ 3 2.1 调查方式 ······························································································································ 3 2.2 调查时间 ······························································································································ 3 2.3 调查地点 ······························································································································ 3 2.4 单位简介 ······························································································································ 3 3 调查过程与内容 .................................................................................... 3 3.1 概述 ········································································································································ 4 3.2 从不同角度分析其市场 ······························································································· 4 3.2.1 品牌关注度格局分析 ··························································································· 4 3.2.2 产品关注度分析 ····································································································· 5 3.2.3 不同背光方式产品分析 ······················································································ 7 3.2.4 不同尺寸产品分析 ································································································ 8 3.2.5 不同价位段产品分析 ··························································································· 9 4 调查过程发现的问题和解决方案 ....................................................... 9 4.1 消费市场的形成和现状 ································