2017《现代咨询方法与实务》试题及答案_0.docVIP

2017《现代咨询方法与实务》试题及答案 2017《现代咨询方法与实务》试题及答案作者：佚名 时间：2017-3-14 浏览量： 2017《现代咨询方法与实务》试题及答案 试题一 甲公司目前主营产品为A,A产品所在行业竞争者众多,占有市场份额最高的企业的市场份额为18%,且行业内主要企业的份额比率均在以内。甲公司同两个主要竞争对手乙公司和丙公司的竞争态势矩阵如表l-1所示。 表1-1竞争态势矩阵 为了进一步拓展业务范围,甲公司考虑进入B产品市场,为此委托一家咨询公司进行咨询。咨询报告提出B产品目前具有技术成熟、质量稳定、消费者全面认同等特征,目前是甲公司进入B产品市场的最佳时机,建议尽快进入。 问题: .判断A产品所在行业的市场竞争格局属于何种类型,并说明理由。 2.与竞争对手乙公司和丙公司相比,甲公司的综合竞争能力如何? 3.根据咨询公司对B产品的市场调查结论,判断B产品处于产品生命周期的哪个阶段。 4.甲公司是否应接受咨询公司的建议?说明理由。 知识点:本题涉及第二章战略分析方法,《考试大纲》的要求是:了解产品生命周期及P璐11分析;熟悉竞争能力分析和矩阵分析;掌握SwoT分析。本章的重点与难点包括:企业战略类型、产品生命周期不同阶段的特点、行业竞争结构、五因素分析模型、竞争态势矩阵、PEST分析、SwoT分析、BoSTEN矩阵和GE矩阵。 答案: A、产品所在行业的市场竞争格局属于分散竞争.因为第一名的市场占有率为18%,小于26%,且各企业的市场份额比率均在以内,市场竞争异常激烈,各企业位置变化可能性很大。 试题下载：2017《现代咨询方法与实务》试题及答案 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excelle