毕设论文正文——张晶晶(三稿).docVIP

毕 业 论 文 题目：丰台区社区商业问卷调查研究 姓　 名：张晶晶 学　 号：2009110304309 学 院：管理学院 专 业：工商管理（国际商务） 指 导 教 师：张荣齐 2013年 5 月 1 日目 录 摘 要 I Abstract II 引 言 1 1 研究背景与目的 2 1.1研究背景 2 1.2研究目的 2 1.3 研究思路及方法 2 2 丰台区社区商业基本情况 4 2.1总体情况 4 2.2发展历程 4 2.3有利条件和机遇 5 2.4发展趋势 5 3 问卷调查与分析 6 3.1样本选择 6 3.2样本分析 7 3.3 数据采集与分析 8 3.3.1 集团公司或企业基本情况 8 3.3.2社区商业核心增长极 9 3.3.3 社区商业物流信息平台 13 3.3.4 社区商业信息平台 16 3.3.5 社区商业文化软实力 20 3.3.6 社区商业发展环境 23 4丰台区社区商业发展成效 29 4.1促进内需，拉动消费 29 4.2 扩大就业，促进再就业 29 4.3 改善民生，服务民生 30 4.4 降低成本，实惠于民 30 5丰台区社区商业发展存在的问题 31 5.1 社区商业配套设施落后 31 5.2物流配送基础薄弱 31 5.3商业文化软实力较弱 31 5.4 发展环境还需政策扶持 32 6丰台区社区商业发展政策建议 33 6.1发挥试验区示范效应 33 6.2 加强企业内部管理 33 6.3 加快产业创新性人才培养 33 6.4出台配套措施 33 结 论 35 参考文献 36 致 谢 37 附 录 38 摘 要 城市化进程的不断加快、居民生活水平的日趋提高以及大量新建社区的蓬勃兴起，社区商业对国民经济社会的影响力大幅提升。发展社区商业，为居民提供便利的服务Abstract Accelerating the process of urbanization, the increasing improvement of living standards, as well as a large number of new communities thrived, community commerce of national economic and social influence increased dramatically. The development of community commerce and provide residents with convenient services to both government and major events of peoples livelihood, it is the implementation of the specific content of a comprehensive well-off society. Community Commerce mainly refers to the daily consumption and services for the residents which of the residential area of a certain range of territoriality economic activity. This article is a part of the Beijing Community Commerce Services research report, its main research in Fengtai District, Beijing. Through the investigation and interview of the representative community commercial enterprises in Fengtai, using the field survey and questionnaire as the main research methods, data analysis and literature study as a secondary research methods, combining with the management theory which I learned and community commerce development policies of the area which government developed in re