VCUSchoolofNursingSuccessesandchallengesin.pptVIP

School of Nursing APHA Meeting November 2007 VCU School of Nursing“Successes and challenges in implementing a HRSA-funded Nursing Education Practice Retention (NEPR) grant”  Martha W. Moon, RN, PhD, MPH, Project DirectorMilagritos L. Flinn, BA, Hispanic Coordinator Public Health Nursing Workforce and Access Roundtable APHA Annual Meeting November 5, 2007 Martha W. Moon, RN, PhD, MPH Principal investigator HRSA grant # D65HP05367 July 1, 2005 – June 30, 2008 mwmoon@ About the grant Title: “Public Health Nurses for Virginia’s Future: Part Two” Funding: HRSA / NEPR / $630K Length: 3 years (7/1/05 – 6/30/08) Purpose: Create more baccalaureate-prepared RNs by increasing RN-BS Weekend Program enrollment Emphasis: Public health RNs Spanish-speaking RNs Rationale Demographic changes in Virginia’s patient population Shortage of RNs to meet current and future healthcare needs Particular shortages Baccalaureate-prepared RNs Spanish-speaking RNs Public health RNs Objectives Primary: Advance associate/diploma RNs to baccalaureate level 20 Spanish-speaking RNs (yearly goals: 4, 8, 8) 10 public health RNs (yearly goals: 2, 4, 4) Secondary: Educate RN-BS students in relevant skills Cultural diversity competence seminars Instruction in Spanish language culture Overall strategy Recruiting Build awareness Online marketing Incentives mentorship Advisory Board Spanish language Cultural competence Strategy: recruiting Build awareness Survey, focus groups ? collateral media Prospect database Public relations One-on-one media training (VCU School of Mass Comm.) Created media Fact Sheets; posted on website Strategy: recruiting Online marketing Goals Simplify application process Reach more prospects at lower cost Solution Redesigned re-wrote RN-BS website Created online response form to identify screen prospects Strategy: recruiting Incentives Provide laptop computers to all grant-recruited students Tech team: on-call support, individual training Mentorship pr