0527 iMedia Summit-中英文版本.pptxVIP

JUNE 2015;3;What is fans economy?;5;6;Innovators;3 things to build a fans economy;Establish a fans-centric eco-system;Transform the organization from within;11;Build a social brand;Brands need to behave like idols;14;Recruit brand fanatics;Participate in trending hot topics;Leverage Weibo UGC Campaign;Amplify brand on TV via social engagements;Unleash fans value;0 to 100M RMB revenue in 2 yearsvia fans economy;Keys to social commerce;22;23;Thank you感谢聆听