房地产策划经理促销产品工作标准.doc

房地产策划经理促销产品工作标准 房地产策划经理促销产品工作标准提要：定点宣传：在目标消费群体聚集地范围内促销产品（以华景新城为例，可以在邻近的华南示范大学附近做”书香人家”三房户型的促销 源自物业论文 房地产策划经理促销产品工作标准 工作名称：促销产品 执行主体：流程编号： 1、多渠道配合产品促销： （1）现场包装：销售中心、看楼通道与样板房摆设产品展架，包含户型信息与置业案例 （2）媒体硬广：通过投放媒体广告进行有针对型促销 （3）报刊、杂志软文：通过软文报道促销户型的特点及热卖情况 （4）销售配合：通过价格策略（如一口价）及销售人员推介 （5）促销活动：现场抽奖、赠送管理费等鼓励客户购买 （6）定点宣传：在目标消费群体聚集地范围内促销产品（以华景新城为例，可以在邻近的华南示范大学附近做”书香人家”三房户型的促销） 2、产品促销原则 （1）持续性：产品促销必须有一定的持续时间，促销信息的渗透，潜在消费者的反应都需要一定的时间 （2）侧重性：促销产品必须有针对性，保持促销产品与普通产品的适当比例而重点推广，促销效果才会明显 （3）对比性：促销产品必须有明显参照物，一为本公司其他产品，二为竞争对手同类产品，在性价比，利益点，宣传力度上做出对比，促销效果才会明显 （4）可变性：产品促销重点不宜长期固定，在保持持续性的前提下，适当变换促销重点，可以为市场新提供信息以吸引更多潜在消费者 源自物业论文 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and mana