Tmall Global Product Guidelines要点.docx

天猫国际商品发布规范 Tmall Global Product Guidelines 前???言 Preface 为了提高天猫国际的产品品质，更好地规范商家商品发布的行为，特拟定如下文案。 These?guidelines are developed?for the purpose of improving?product-quality at?Tmall Global(tmall.hk)?and to better regulate product postings by Sellers. 天猫国际商品发布规范由天猫国际出品，天猫国际有权对本标准进行相关修订和解释。 Tmall Global?Product Posting Guidelines?was developed by?Tmall Global, and TTmall Global?has the right to its amendment and interpretation. 天猫国际商品发布规范于2016年12月9日修订，2016年12月15日开始执行。 Tmall Global?Product Posting Guidelines was amended on 12.9.2016, and is effective from 12.15.2016. 一、?范围 1. Scope 本标准适用于天猫国际（tmall.hk）所有在售商品,如商品所在行业有特殊要求的，以各行业的《行业标准》为主。 These Guidelines shall apply to all products sold at?Tmall Global?(tmall.hk), where there are special industry-requirements for certain products, such Industry Standards shall prevail. 二、 商品规范 2. Rules regarding Goods 1、商品发布规范： (1). Rules for the listing of goods: 1）标题发布规范 1) Title listing rules: ——必须包含品牌名+商品名称+其他相关描述（如：属性/规格/材质描述/款式描述等）； -- The title must include the brand name+ name of the good ＋ other related descriptions (e.g. properties/specifications/materials/style description etc.); ——商品标题中不得带有任何与商品真实信息无关的文字或符号； -- The title of a good must not contain any words or symbols that are unrelated to the good’s factual information; ——定制/预售商品标题需加上【定制/预售】。 --If a good is custom made or a pre-sale item, the title must include [custom/pre-sale]. 2、主图发布规范： (2).?Main image listing rules: 1）主图图片须达到5张且必须为实物拍摄图，并且每张图片必须大于等于800*800（自动拥有放大镜功能），除部分类目*外必须为白底图； 1)There must be?five (5)main images of the actual good, and each image must be larger or equal to 800 x 800 pixels(with automatic zoom-in function).?Images must be taken on a white background (except specific categories). 2）如获得了相应品牌商品的商标使用权，则可将商品品牌LOGO放置于主图左上角，大小为主图的1/10寸；卖场型旗舰店且有卖场品牌商标使用权，则可将卖场品牌LOGO放置于主图左上角，大小为主图的1/10寸。 2) If the usage rights for the trademark of a branded good has been obtained, the brand logo can be placed at the top left corner of the main image and the size of the logo sh