《消费者行为（双语）》课程教学大纲.doc

《消费者行为（双语）》课程教学大纲 Consumer Behaviour Module Syllabus 课程号/Module Code制定（修订）单位/Institute：Surrey International Insitutute 制定（修订）人或执笔人/Writer：Shi Fangfang 制定（修订）时间/Time：Feb 2012 课程概述/Module Summary The module is designed to provide knowledge and understanding of consumer behaviour via theoretical discussion, case analysis and first-hand research experience. It covers general consumer behaivour theories and models, and relates to examples and cases in the tourism context. The module focuses on the many factors that affect consumer behaviour. Knowledge and understanding of this subject in