Zhejiang Province sports consumption of university students.docVIP

Zhejiang Province sports consumption of university students Paper Keywords: sports consumption structure and consumption level sports, sports consumption motivation, fitness market Abstract: the use of questionnaires, documents, interviews, statistics, etc. Of College Students level of consumption structure of sports, sports and other aspects of consumer motivation of the investigation, analysis, that students in Zhejiang Province has a strong awareness of fitness and sports consumer attitudes, but the low overall level of consumption, material consumption of college students was significantly higher than the level of consumption services, sports content consumer spending is still relatively simple, college students with PE consumption level of consumption expenditure is positively correlated, in which the level of service consumption the growth rate of real consumption level than the growth rate of larger, male and female students of the sports consumption motives significant difference. Sports consumption is that people buy or use of tangible products and intangible Sports Sports labor supplies to meet the needs of their sports activities, which includes tangible and intangible services in kind consumption spending two. With the development of social productive forces, the way people live changes, physical changes in values, as well as nationwide fitness promotion, sports consumption consumption in people’s lives have occupied a certain position, and expand. With the market economy, the impact on the university, students of economic behavior is physical activity inevitable, and has a high cultural accomplishment, far-reaching ideas and a strong consciousness of the contemporary college students, they are carried out as a major sport groups, the structure of their sports consumption level of motivation for sports consumption how is it, the author part of the province through Sport Consumption of College Students survey and analysis, aimed at development and